When you host Google AdSense ads on your website, you get paid each time someone clicks on an ad.  There is no cost to you for hosting the ads, but in order to maximize your revenues, you do need to learn some best practices and tips and tricks for working with AdSense.  

The best practices change as Google updates its policies, so it is good to look at websites that talk about Google AdSense to get the latest information.

Here's a start:

• Show the ads on "above the fold"; - i.e. where the user can see them without scrolling down

• Create pages that are visually simple and text rich

• Experiment with different ad placements and colors

• Organize your site so that customers can easily find the information they're looking for

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